Soft & Precious

Soft & Precious Baby Products were created and uniquely formulated to moisturize, soften and condition your baby's delicate skin and hair. These products are developed especially for 'African American and Bi-Racial' babies with the highest quality standards, and are clinically researched and tested with their needs in mind.

African-American mothers, fathers and caregivers everywhere are gleaming with joy over Soft & Precious, a unique line of baby products specifically formulated for their own bundle of joy, and are embracing parenting with a smile.